Brand Aesthetic Notion Template // Have Them At Hello

Whether you're launching a personal brand, product or agency - it helps to be organized - especially when it comes to creativity.

Long gone are the days of brand decks done in a non-transferable form. If you're still making brand decks in a pdf or presentation format - fortheloveofflow - PLEASE STOP. The only branding teams who still do this haven't actually stopped to talk to their team about the importance of workflow and having easily useable assets in a cloud application. That said, may we present our brand aesthetic template we have used with founders for the last 12 months to get them started.

You can use this template to share assets and links easily by giving access to hired contractors, internal teammates et al in the Notion system.

Have Them At Hello includes sections for:

• Logos
• Colors
• Typography
• Visual Assets
• Applications of Brand
• Brand Ethos
• Links + Logins for Brand Materials
• Visual Identity Guidelines
• Checklists
  

Branding is a process that merges empathy, creativity and data. We hope this template makes the creativity part a bit easier to use and share across your team. Stay tuned for future templates across brand auditing, strategy & more. Enjoy!