I build products for human optimizers, founders & teams. I consult via the Wellness Brand Accelerator, write about actionable optimization across health and startups at Wellhacking & help health-conscious travelers plan and get wellness rewards while traveling with The Wellness Traveler. 💡 Want to build a founder, service & product ecosystem? You can by implementing flywheels, better experiment design & (shortened) feedback loops to optimize your health & startup potential. If winners and lowers both have the same goal - The goal is not the distinguishing factor that makes the difference in the performance. It can't be the distinguishing factor in success but it's what a lot of entrepreneurs are designing their life dashboards around. It may be necessary but doesn't distinguish it.  And this is where I highlight how to maximize potential through systems vs goals via lifestyle design. Get in touch at hey@wellaccel.io Services & Strategy: wellaccel.io Substack: wellhacking.substack.com Get Wellness Travel Perks: thewellnesstraveler.co